If 80% or more of your work come from 1-3 builders/clients with little or no marketing then you have a consistent reliable stream of work without having to go out and chase it. However, profiting on new builds requires an extremely tight game, and if you’re not physically on site, chances are these margins won’t be high enough to build a successful business on. In other words, this stream of work can be good for your bread and butter but if you want the cream you’re going to have to start implementing some more creative strategies.
Sales & Marketing
If your operations are tight, chances are you’re already taking home some decent dollars in your business. Your net margins are generally better than average when you don’t have the average 15% cost of acquisition however, without a proven marketing system and sales process in place you’re going to have little to no control over the rate of which your business grows. These are our favourite types of businesses to work with because you’re already delivering outstanding results for your clients and with a little help in the sales and marketing department, your business has the potential to explode.
You may have leads trickling in from 2 or more sources however you most likely aren’t clear yet on how much you’re paying to acquire a client, and more importantly, how much you can afford to pay to acquire a client. It’s time to rethink your marketing strategy from the ground up. We’ll help you understand who your ideal client is, how much you can pay to acquire them and exactly where you can find them.
When working with marketing at scale, finding even small percentages of improvements turns into massive differences in your bottom line profits. If you’re already dominating online it might be time to focus on improving conversions or expanding into other forms of marketing on new media platforms.
Book a free 45 minute strategy session with a Boss Tradie consultant to drill down into your current activities and uncover new and creative ways to open the floodgates to even more clients.
Whether you’re working on an ABN or are part of a company, integrating the latest business apps into the way you do things can directly